Sep 10

Sep 10 Ready for a Distribution Partner?

Thinking about a CPG distribution partner in Canada? This guide shows when to graduate from founder-led sales to a distributor, how to assess readiness (margins, MOQs, safety stock), and the compliance must-haves for Canadian retail: GS1 barcodes, bilingual French/English packaging, CNF/NPN where applicable, and retail‑ready packaging. Learn how the right distributor streamlines onboarding, manages POs and inventory flow, enforces retail compliance, coordinates promotions, and provides key account access—while clear fee structures and service levels keep performance accountable and growth on track. If you’re scaling beauty, wellness, or better-for-you products, use this checklist to choose the right CPG distribution partner in Canada and grow profitably.

Jul 23

Jul 23 Launching a Beauty Brand in Canada: 7 Must-Know Criteria for Early-Stage Founders

Angela Wallace

Brand Building, Sales

Thinking about launching a beauty or personal care brand in Canada? This summary covers the must-know operational, regulatory, and retail requirements for early-stage founders—including bilingual packaging laws, Health Canada product submissions, GS1 barcodes, retail-ready packaging, and more. Set your new CPG business up for success with these essential tips.

May 29

May 29 Why Canadian Beauty and Wellness Brands Should Expand into the UK in 2025

Angela Wallace

Brand Building, Sales

Discover why 2025 is the ideal year for Canadian beauty and wellness brands to expand into the UK market. This article explores the top three reasons for growth: rising UK demand for ethical and sustainable products, a retail landscape open to innovation, and the UK’s role as a gateway to broader European expansion. Plus, learn how AWIA and Beauty Bulb are supporting brands with a dedicated webinar for Canadian companies ready to grow internationally.

Jan 6

Jan 6 Evolving indie retail: brands face less than 1% chance to list.

Angela Wallace

Brand Building, Sales

Indie Retail case study: less than 1% chance to be listed in Detox Market 2024. How to create a sales strategy for success in multiple channels of trade.

Jul 4

Jul 4 Overcoming pitch panic

Angela Wallace

Brand Building, Sales

Here are three tactics to overcome pitch panic when a buyer says no. Empowering CPG founders to build brave brands for a better world.

Feb 6

Feb 6 No one cares about your company (as much as you do)

Angela Wallace

Brand Building, Story, Sales

No one cares about your company (as much as you do). Discover why it’s healthy and helpful for no one to ever be as committed as you are in your business - three real reasons it’s a good thing for your brand.